A brand that tries to say too much, ends up saying nothing at all. I help brands pinpoint their message and then amplify it through thoughtfully crafted and curated content.
I have more than 8 years of experience in creating and executing campaigns, long-form features, email marketing, video storyboards, and all forms of copywriting.
selected works
features
The aim of this type of content is to build a lifestyle around the brand and I tailor content that resonates with their clearly defined audience. To produce these features I pitch, research, write, edit and work with a photographer or graphic designer to really nail the visual elements. This type of feature content has been proven to increase brand awareness as well as the customer’s lifetime value (CLV).
social
I determine a social media strategy based on the channel, the brand, the product, the message, the goal, and the audience. My experience ranges from designing a social strategy and briefing photographers, to creating the content and copy for individual posts across a range of platforms.
video
I create concepts, storyboards and scripts for video content. This video, which accompanied the launch of an activewear line, has over 100K views. The goal was to speak directly to women in a lighthearted tone, creating a real sense of camaraderie and community.
web
Here I work with front-end, UI/UX designers, graphic designers, and digital analysts to determine the best approach for how and where copy will perform effectively online.
email marketing
I craft the message, tone, text, title, and subject line for emails. I have experience in A/B testing different copy approaches to really understand the subtleties of a successful email marketing campaign.
“In terms of subject lines, Grana, knows how to make it punchy, impactful and engaging. Grana was also one of the few bold ones who used user-generated content in their email content, showcasing best dressed customers’ Instagram shots… Among all brands, Grana was the most adept at capturing my attention with such smart subject lines that make me open their email instantly.”
appnova.com – Email marketing strategy: the lessons from fashion eCommerce sites
Get in touch
Content strategy, campaign or copywriting question or suggestion? Let’s talk.
clients
Leysha Savoy 